INTERMARE South Baltic virtual exhibition was very successfull
The most important final accent of South Baltic programme project INTERMARE was provided as Exhibition at 20-22 June of 2020 in Gdansk. However, COVID-19 pandemic broken this event. Seeking to organise this important event anyway, I proposed to convert this fair into virtual event.
This was great idea, and the online exhibition was arranged at 20-22 of April in 2021 year. Physical stands were replaced by virtual entries. Large choice of online communication tools was activated here: webinars, chats, conferences, matchmaking events, business cards and e-mail conversation, uploading of brochures, videos, product catalogues, etc.
Organiser were surprised by very large numbers of participation and visits into the fair and its events. It looks, that virtual exhibition will have right place in future of South Baltic innovation promotion activities.