InterMarE - new brand to support blue growth
Strategic Self-Management Institute together with other five partners started new South Baltic programme project InterMarE, dedicated to support of blue growth activities.
Maritime economy is one of the most prospective areas of development in the SB area, but despite the strong lobbing and support coming from the regional authorities of SB regions for the intensive development of the maritime economy, there is still lack of international instruments in the whole SB area supporting marketing activity of SMEs at the international level.
INTERMARE project will support the maritime economy in whole region of South Baltic by the network of companies and stakeholders under a common brand INTERMARE, easily recognised in the region and in other European and global markets.
The goal of the project will be creation of the network of companies and also stakeholders (clusters, employers organisations, regional and local authorities, etc.) for a greater recognition of SMEs from the SB region on international markets as well as better cooperation in the supply chains in the region. The INTERMARE project will create and implement number of measures to integrate the actors of the SB region. This will allow a better cooperation and creation of joint projects and initiatives, and because of that the maritime SMEs from the region will be able to compete on markets.
The maritime companies from the region will be able to promote themselves in the international events under the common regional network (trade-mark) of SB region INTERMARE, like: maritime fairs; cross-border network development meetings; promotion actions in Europe.
In order to this the following outputs will be achieved:
- Marketing strategy for the maritime economy in South Baltic region.
- Instruments created to support and facilitate the international cooperation and promotion of blue economy enterprises in South Baltic region.
- Instruments created and used to promote blue economy through actions and events.
- INTERMARE 2020 fair for blue economy companies.